I coach professionals at career turning points.
From Mid-Career to Executive Leadership
Step into your next level with clarity, confidence, and executive presence.
You’ve built success through skill, hard work, and results.
Now you’re ready to lead — but the path upward feels unclear.
I help high-performing professionals move from doing to leading — turning potential into visible, trusted leadership.
MY STORY
Hi, I’m Ayelet Shrem.
Executive Coach & Leadership Partner
With 25+ years as a leader, consultant, and coach, I’ve guided hundreds of professionals through the pivotal moment between “what’s next?” and “this is it.”
My approach blends strategic insight, emotional intelligence, and practical tools, helping you navigate career transitions and step into senior leadership with authenticity and impact.
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ICF Professional Certified Coach (PCC)
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Former HR and OD executive with global experience
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Deep expertise in leadership transitions, influence, and executive presence.
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I don’t just help you move up, I help you show up differently.
Because your next level of leadership starts from within.
How we will work together
Step into your next level with clarity and a plan.
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Book a Clarity Call: We’ll explore where you are, what’s holding you back, and what your next level looks like.
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Create Your Leadership Roadmap: We’ll define your positioning, visibility strategy, and presence.
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Build and Embody Your Executive Self: Through focused coaching and actionable feedback, you’ll learn to lead with confidence, credibility, and calm authority.
Tatiana
Head of Engineering
"Ayelet, specializing in guiding executives through transitions, helped me to assess my skills, recognize my limiting beliefs, and played a pivotal role in shaping my readiness for future opportunities."
Oren
Senior Product Marketing Manager
"My journey with Ayelet has been nothing short of transformative. Ayelet's coaching style is not just insightful - it's deeply personalized.
Choosing Ayelet as my personal improvement coach was undeniably one of the best decisions I've made. Her impact on my confidence and self-perception has been profound, and I recommend her to anyone seeking not just a coach but a dedicated partner in their personal development journey."
Charles
GM Strategic Co.
Thank you Ayelet, for all your guidance, insights, and enquiries. Your expertise has shifted my leadership style significantly, and I am applying new skills, providing more impactful leadership. My leadership goals have evolved significantly over the course of our journey.
This shift has allowed me to lead with greater authenticity and empathy, ultimately creating a more supportive and innovative environment.
From mid-career to executive, become the leader people turn to, not just rely on.